Team / Strategy / Commercial / Product / Board
Duncan Clapman
I sit between the commercial and the technical. Most of my work starts with a business that knows something needs to change and needs help turning that into a decision, a business case and a plan people will back.
Areas of expertise
- Commercial and growth strategy
- Product strategy and direction
- New venture and business model design
- Board and investor engagement
- Bringing technology and business requirements together
Selected experience
- Senior commercial leadership across digital and technology-led businesses
- New product and venture launches from concept to market
- Board advisory and non-executive roles
- Commercial modelling and investment readiness work
Current areas of interest
- Where AI genuinely changes a business model rather than a workflow
- Product-led growth in traditional sectors
- Investment readiness for founder-led businesses
Selected projects
- Luxury Technology Platform
- Membership Platform Replatform
Talk to me about
Commercial strategy / Product direction / New ventures / Board advisory / Digital business models